What's being said about your organization in the wired world?

The wired world is also a viral world where blog posts, video clips, information and opinions can spread like wildfire. Many progressive organizations in the charitable sector are starting to engage social networking and electronic communication to connect donors and friends with their message and mission. But what happens when an event or opinion casts your organization in a bad light…and then travels with the speed of light around the Internet?
Network for Good’s Katya Andresen offers sage advice on minimizing your organization’s reputational risk on her Getting to the Point blog, using Google and Twitter alerts, YouTube monitoring. She also offers tips on how to respond when the worst happens.
And whether you are concerned or not about your organization’s vulnerability in the wired age, isn’t it just worthwhile to know what’s being said about it?