Our blogging dilemma is not unique. As a subscriber to many blogs, I have realized that what often begins with the best of intentions, fizzles out when real-world responsibilities and tasks take over.
Blogging, like exercise, is a commitment (don't even ask how long it's been since I've done THAT). And like exercise, there are techniques you can use to help you stay on track:
- Blog with a team. If yours is an organizational/business blog, create a team of authors and a blogging schedule. Authors should understand the overall "theme" of the blog, and post content that reflects it.
- It used to be, that at 7:00 every evening I dragged myself down to the basement and got on the elliptical machine. Schedule a time for blogging, and stick to it.
- Exercise programs are generally comprised of similar components - cardio, strength training, stretching - but include a variety of exercises to keep it interesting. Create a blog topic schedule that covers your main themes and remember - variety is the spice of life.
- If (as is often my challenge with exercise) you are really feeling uninspired, just start writing something small. One word, one sentence, one paragraph. A walk to the end of the driveway can inspire a walk around the block.
So yes - do blog. Blog with enthusiasm! But realize that, like exercise, your blog will only be helpful if it is part of your daily routine.
Struggling with finding the time to blog? Check out tomorrow's topic - virtual volunteering.
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